Now that you’ve decided to embark on an email campaign, your next task is to build an email marketing list, but where do you get it from? Many people succomb to the pitfall of ‘buying’ email marketing lists.Avoid making a similar mistake.
You’ve very likely seen the ads that offer you millions of email addresses for a relatively low cost, well if you fall for one of these ads, you will end up labled as a ‘spammer’ almost as quickly as you send the email.It’s nearly certain that most all of your messages will wind up in the junk mail folders of the recipients, and you get no return for your efforts.As much as 70% of purchase email addresses are either bogus or duplicates, and many of the remaining 30% are very likely to not have agreed or opted in to be on a list to get your messages.
Some people elect to ‘rent’ lists from varying submission services, but this can end up costing anywhere from 20 to 30 cents per email.What is it that you do? Use these next seven ideas to get the ideas flowing and build your own targeted list. Remember, your primary goal should be to send emails to people who actually want to hear from you.
The big question, “where do you find these people?” The best way is to use a diverse set of marketing methods, and to pay close attention to the web traffic you receive. Below you will find a list, contributed by an existing email marketing company, of things that will ensure your email marketing list is successful.
1.Webpage Forms — provide an opt in form on your website that offerst the opportunity to sign up to your newsletter in return for a free report or entry into a contest. You should take care to position this opt in lead capture form on every page of your website.
2. Try Direct-Mail Marketing — mail out flyers or postcards to all potential customers.Design the postcards in a way that clearly compels people to visit your website to register for relevant information and possible free offers.
3. Consider Telemarketers — consider using a telemarketing service or telemarketing agent to make contact with your potential clients. Request that your telemarketers require e-mail addresses (it’s a good idea to offer incentives for having clients give out their e-mail address [contest, free trials, etc.]).
4.Use the Services of a Broker — Find websites with heavy traffic that make brokerage services available that can be linked to your offers and sign up forms.Many brokers offer this sevice for a typical average of $.10 to $.15 per e-mail message.
5.Do Door to Door Campaigns — you can hire students during their summer vacation months. Then students door-to-door, offering information exchange for e-mail addresses.
6. Consider Hosting an Online Contest — open contests are extremely effective way to obtain e-mail addresses.Request email addresses on the contest entry forms as a requirement for entry to the contest.
7.Face to Face Offers — if you are the proprietor of an actual retail or wholesale store, don’t hesitate to ask you customers for their email address when they check out. You may also want to consider sending out surveys via the mail and running additional contests to gain access to consumer contact information.
In summary, there are surely a broad variety of ways to develop a list of eager buyers to target with your email campaign. You don’t have to resort to buying email marketing lists.
Consider also, that you’ll likely need to invest in email marketing software to manage your leads list and to enable the communications process with your prospects. For more information, see network online reviews for email marketing and list building tips and tricks.
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This post was written by plrpro on August 9, 2009
