For both PPC and SEO marketers having a good keyword research tool can make or break a campaign. Traffic Travis is a keyword research tool that has been used successfully by some of the top internet marketers; because of that, it has been the subject of a tremendous amount of discussion. As we review Traffic Travis, we will take a look at how this tool works, as well as whether it lives up to its hype.
Before we being, it should be stated that Traffic Travis is not merely a keyword research tool. Some of its other functions include PPC, SEO, and Page analysis, as well as a host of other features that allow you to check page ranking, look for backlinks, and analyze your competition.
Nevertheless, the main focus of this review will be on the keyword features of the Traffic Travis program, as those are its most talked-about and highly regarded features.
As you perform your first bit of keyword research, you are given the option as to how many keywords Traffic Travis will examine. My personal preference is to limit that number to 200 - though the software can handle as many as 200 keywords at once.
Traffic Travis then gives you the ability to separate those keywords into distinct groups, and sort them based on a variety of factors – such as how many words are in the phrase. You could, for example, select only keywords that contain 3 or fewer words. That’s a particularly useful tool when you want to target longer phrases.
Traffic Travis also allows you to see the daily search results at Google, Yahoo, and MSN for every keyword. This is a really nice feature in that it allows you to weed out the useless keywords with a minimum of effort by allowing you to immediately know which keywords are receiving traffic and which are not.
While there is a Free Version of Traffic Travis available, it has limited features. Though it might be sufficient to provide you with an introduction to the package, it truly cannot compare with the multitude of features that you get with the Professional Version.
Traffic Travis is constantly updated with new features and search information, and one of its latest features is the SEO Analysis tool. With this tool, the entry of a keyword sends Traffic Travis off on a quest to analyze all of the data for the top ranked sites associated with that keyword – things like backlinks and other aspects of the sites that help them maintain their top rankings. The best thing about this tool is the power it provides you to scrutinize your competitors and discover areas in which you can prevail against them. For my money, the SEO Analysis tool is absolutely the best feature of the program.
So how does Traffic Travis stack up overall? It is definitely amongst the best keyword research tools I’ve used and the fact that it has a heap of additional features makes it even more appealing. If you are thinking about investing in a keyword research tool, I’d definitely recommend you try Traffic Travis.
Traffic Travis is a good example of a product that can help you earn more online. Get the inside word on other hot products like The Money Siphon System by checking out our tell-all reviews of these products today.

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Within this review of Traffic Travis, we will dive into some of the most talked about tools on keyword research.
Firstly let me say that after using Traffic Travis for some time that it is definitely a tool of high quality. It combines keyword research with other tasks such as SEO Analysis, PPC Project Analysis, Page Analysis, and more. In this review I’ll talk a little more about each of the features of Traffic Travis and then sum up how it compares with other similar tools out there.
The purpose of Traffic Travis (which was created by Mark Ling) is to act as a keyword research tool and it does this job extremely well. Just within the version of Traffic Travis that is free of charge, users are able to get 200 keywords for every topic; however, those paying for the pro version of the tool can pull out around 2000. Furthermore, the search counts of each of these keywords on major search engines such as Google, MSN, and Yahoo. By providing this feature, the user is quickly able to see their keyword’s strength. Moreover, you are able to quickly and efficiently filter your keywords by simply pushing the designated button.
Beyond Keyword Research, Traffic Travis provides those in the Search Engine Optimization (SEO) business with the ability to more effectively analyze keyword use by competitors, as well as monitor the rankings of their sites and the activity of competitor sites. As you might imagine, the SEO tools are incredibly helpful for projects involving setup and monitoring sites for an SEO job. You can even download and display the Traffic Travis data in a variety of formats ranging from standard graphs to reports.
The PPC Project tool is another one that is a favourite of mine. The reason I find this tool very useful is that it can be used to “spy” on competition by analyzing which keywords they are bidding on over time. This is very powerful because by knowing what keywords your competition is bidding on you can effectively copy their campaigns. If a competitor is bidding on the same set of 30 keywords for 3 months then you’d have to assume those keywords are making a nice profit otherwise the affiliate wouldn’t be bidding on them for such a long time.
This tool also provides ways for you to examine which keywords are used the most. Furthermore, you will receive warning signs with keywords that appear to have a relatively high turnover rate. Most of these keywords will prove to prevent you from making profit and may need to be avoided.
The page analysis tool also proves to be highly beneficial for the Traffic Travis users by examining your webpage and being able to rate it on the SEO optimized factors. This feature is specifically great for users wishing to climb in the ranks on major search engines by letting you know if your webpage is adequately prepared for the keywords you are using.
In the end, Traffic Travis offers outstanding quality and proves to be helpful for everyone working on SEO or even Pay Per Click. With the field of Internet marketing climbing day by day, you are able to use this tool to make a lot more money by keeping you from bidding on keywords that are not profitable. Since this software allows you to monitor your competitors’ sites and analyze your page, it proves to be a better choice for all of your Internet marketing needs.

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Ad spying tools are essential tools for anyone that does PPC.  You can use them to see what your competition is doing, and take advantage of their pay per click research to help your own campaign.  All the time that you might be spending on things like keyword research, split testing ad copy, and landing page design can now be used on other things.  Why waste time doing all the work yourself, when the hard work has already been done for you?

There are numerous ad spying tools out there.  Some are are the web, while others are software programs that you start from your own computer.  All of them work off the same basic premise.  Ads that appear at the top of the search results consistently are very likely to be successful for that advertiser.  Who would be spending money for these top spots if they were losing money?  

By using an ad spying tool, you can automatically keep track of what ads are being shown for specific keywords on a scheduled basis.  After collecting enough data (1-2 weeks), you should be able to easily figure out which competitors are the most successful and for which keywords.  Once you have that info, you can examine the ad copy they are using as well as their landing page.  As you can tell, this information can be very helpful for your own PPC campaign.

Lets take a look at some different Ad Spy Tools that I have used myself and see which one is the best.

iSpionage - This is the most expensive tool of the group and will cost you about $75 a month to use.  It does offer several advantages however.  First, it is web-based so it works on both Mac or PC.  It is also project based, so it is very easy to scan keywords from multiple niches at a time.  In addition, it supports Yahoo Search Marketing and MSN Adcenter along with Google Adwords.  

PPCKahuna Software - This tool is part of the PPC Kahuna pay per click training membership.  It is a windows desktop software and works on Google Adwords.  It is relatively easy to use and there are several videos on the site that show you different strategies for using the software.  The advantage that PPC Kahuna offers are its nice filtering capabilities that help you easily find what you need.  The software gets updated quite often, so expect its capabilities to increase in the future.

Affiliate Espionage - This is a cool little tool that has a whole host of competitive intelligence features.  It only costs $9.97 which is very affordable for what it can do. Since it is a Firefox extension, it supports all major platforms.  Affiliate Espionage tracks the ads that it sees as you make searches.  You can also input in your own keywords and have it scan during a certain time period. The extension supports the 3 major pay per click platforms (Google, Yahoo Adcenter and MSN) and it works by annotating the ads in your search results with useful data.  The disadvantage of this tool, is that all the information is not in one place, which makes it a little less convenient to find what you want than the previous two tools.

Traffic Travis - This is a handy tool that any internet marketer should be using.  It is a desktop application that you download to your own computer to use.  What makes it great, is that it is completely free!  The PPC Analysis module of Traffic Travis is actually a very effective ad spy tool. I would recommend that you try it first as new pay per click marketer.  It is limited to Adwords however, and it is not quite as easy to use as iSpionage or PPC Kahuna if you are tracking several campaigns at once.  

I’ve used all four of of these tools, and they all have their own pros and cons.  Ad spying tools are not a silver bullet for success, but they are definitely very handy tools for any pay per click marketer to use.  If you are starting off, I would recommend trying either Traffic Travis or Affiliate Espionage.  Once you start making money from your PPC Campaigns, then you can graduate to the more expensive tools and launch more campaigns simultaneously.

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100% Free SEO Software

There are two main areas that search engines consider when they’re deciding how to rank your page:

The first is the stuff you have on your page and how signficant that is to what people are searching for. We call these kinds of on-page factors. The good thing surrounded by these types of is who you can optimize them pretty easily… it’s quite simply a case of editing your website.

The second worry the search engines look at is how popular your site is on the internet. How many other sites are linking to you? Do you have big, important sites linking to you? What text do they use in your link? These ingredients are called the off-page factors.

In my undergo the off-page elements are more important than the on-page factors in determining your rankings, but on-page factors are still important. you are unlikely to get to the #1 spot in Google purely because of your on-page factors, but properties could make for the difference between being on web site 5 or web page 1, or making ranked 1st or 5th on page 1, so that’s even pretty important.

Below are the 6 critically essential on-the-page search engine optimization factors:
#1: Include the keyword phrase that you are optimizing for in your

tags indicate the title of your webpage. Your title does not actually appear in the chief part of your page, but it does prove up at the top of the browser window, and the clickable text that appears at the top of your search listing in the searching the web engines. It’s really vital that your

For example:

If you undergo written an article roughly how to stop a dog out of digging, then the title of the page can be: How to thwart a dog from digging | Stop Dog Digging.

Note how I used the | separator to add in some further keywords: this is a nice, natural way of doing it.

Another example: This time for an forecast targeting the keywords: World of Warcraft Mining Guide. Simply construct the title of the web site World of Warcraft Mining Guide.

I understand this sounds very obvious, but if I had a dollar for every time I saw a web page called “Page 1″, “Untitled Document”, or “New Page”…
#2: Include the keyword phrase that you are optimizing for in your

tags.

H1 tags are like headlines in a newspaper: The search engines read them first to find out what your web site is about. If the spiders find your important keywords in your

tags, your web site will be seen as !no! relevant for that search engine term.

Unfortunately many those of us do not use H1 tags on their ones because the default styling of an H1 tag is rather big and ugly. In reality it’s very easy to style these tags with CSS so that they look well in your site AND capture the attention of the web spiders.
#3: Include the keyword phrase in your first and foremost 50 words (not counting header tags)

Many search engines pay more attention to the first 50 phrases on your page than to the rest of your content, so make insured that you’ve included your keywords at the very least once through the mainly 50 idioms (not in conjunction with your headings).
#4: Include your keyword phrase at least once every 100 words in the text of your page. (ie. Keyword density at lowest 1%).

The days of attractive to the search engines by “keyword stuffing” your webpage are long gone, but you should still ensure that your keywords appear a few times in the course of your page. I recommend somewhere between a 1% and 4% keyword density. Don’t go any even greater than this, or your site might give the impression such as a spam site to the search engines, and may be penalized. You can analyze the keyword density of a page in Traffic Travis, underneath the Page Analysis » Words & Links tabs.
#5: Include your keywords in your internal links

You might have heard of “Google bombing”, at which many people link to a certain page paying certain text and boost that page to the top of the search engines, even though that page can be on a completely many subject. This is because search engines use the phrases in your link text (otherwise famed as “anchor text”) to figure out the nature of the page you’re linking to.

This can be used to your advantage in your on-page SEO efforts, bringing about your pages a tiny amount step up for your keywords.

For instance, how many sites have you visited where you get back to the home web page of the site by clicking a big “home” link? Quite a few, I bet. All these ones are missing out on a few easy, free keyword optimization. They’re optimizing their home page for “home” when they providing be optimizing it for their main keyword. You could change the “home” text to read “Dog training home”, “Pie recipes home”, thereby submiting yourself a boost for “dog training” or “pie recipes”. If your keyword for a page is “stop cat scratching”, then link to it based on your menu using the text “Stop Cat Scratching”, or “How to stop your cat scratching”.

The same goes for all pages on your site. Don’t ever link to a page on your site using “Click here” unless you want to rank well for “click here”!
#6: Use good, original content on your site

The search engines don’t want to display twenty sites with the same content. It does not provide a good experience for their users. So you will find that many search engines have what we engage “duplicate content penalties” for ones that seem to be displaying content very similar to content on another website. They’re not really penalties as such… your whole site isn’t going to be banished to a dark corner… your page merely can not rank basically highly in the searching results.

So what do you do if your content is the same as someone else’s? This happens quite often, particularly if you’re using content out of private label rights (PLR) articles, where hundreds of a good amount people might be working at the same thing. The trick is to reword the study to make it unique. Shuffle the paragraphs, use synonyms, and try to adjustment the article at minimum 25%, and preferably 50% to be on the safe side.

The other option, of course, is to write your own content or get it written for you. Try to get the ideal quality content that you can for your site, because the search engine engines are able to also pay attention to how for a long while people spend reading your site: The longer they stay, the more relevant your site looks. If they “bounce” away immediately, the searching the web engines will believe that your site is not a very good fit.

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There are a few other on-page factors such a have a bearing on your site rankings, but in general the six we’ve just discussed are the most important.

The good news for you is too Traffic Travis has a page analysis tool that will check up on a lot of these factors for you.

And do you want to know the best part? Traffic Travis is now FREE!

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