The page title is entered into the meta tag of the code for your page. It deserves your full and thoughtful attention. Whether you have a new mini-site or a gradually developed, mature, professionally designed authority website, you must determine each page’s title carefully determined for several very important reasons.
Search Engine Optimization (SEO): The title of a page is an essential piece of information that modern search engines use to determine the content of any web page. In the beginning days of the Internet, search engines put an immense amount of faith in the honesty of webmasters to use keyword tags to accurately describe the content of any particular web page. However, as the keyword meta tag became abused by cheating web authors who were trying to “game” the system, the importance of the title tag of a page grew. Many businesses choose to spend money on this important topic by hiring professional keyword consultants to help them choose page titles for their web pages.
Browser Top Information: The word or words used in the title tag show up in the uppermost region of the browser window. Although some web visitors do not even notice the word or words at that location, other visitors rely upon that as a short-hand reference to immediately determine the topic of that particular page.
Lead In To Search Listings: At the top of any individual listing in a search engine query is the page title, taken directly from the title tag. It becomes the anchor text in the result, so that, when it is clicked, the user will land on your page. It is blue and underlined so that it is the most noticeable part of your coveted listing.
Bookmark Text: If the user chooses to bookmark the page in his or her browser, the title is the default text that is used in the bookmark. Of course, the browser will allow the user to change that text or, in some browsers, add tags for later reference, most users merely accept the default text of the webmaster assigned title.
I’ll summarize with some helpful tips in assigning your meta title data.
1. Choose a title for your page that is simply your primary keyword If necessary, you can include two or three keywords or phrases within the title, but rank order those keywords and separate them by ” - ” or “|” marks.
2. Make sure the title you choose will stand out to someone who has executed a search when your page appears in the results of a particular search.
3. Make certain that the page title is brief by also a complete accurate description of the page. Thus, it will be recognizable and useful to the user who sees it listed among the list of bookmarks in her or his browser.
4. Never assign the title “Home” to your home page (i.e. index.html or index.php, etc.). Unless the page is about the concept of home or a house, calling a page “home” provides no useful information to the search robots or to your site’s visitors knowledge of what your site or this page is really about. You can, of course, use that word as part of a slightly longer title, such as “Home of Best Widgets.”
5. Periodically you may want to experiment with the title of a page to see if some alteration has a favorable impact upon your SEO, just as you would test any important variable within your site.
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This post was written by plrpro on December 22, 2009
