Email is one of the most known tools of viral marketing. You send out information on the net about your product or services for others to know that you’re offering a certain product that can provide their needs.
An interactive marketing agency, Sharpe Partner shows on their research that 89% of those who uses internet in America, exchange idea, thoughts and information using e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.
Their study also shows other interesting result aside those things that mentioned above. This is with regards on the kind of content that are often forwarded. One of the most known content is some material that is entertaining and amusing.
The second most popular category is news. Followed by healthcare and medical information, religious and spiritual topic, games, business and personal finance topic, sports/hobbies and so on. If you choose email as your tool to promote your products, make sure that the content of your email is mainly on humors.
To make sure that your email will go viral and will catch the interest of other people, you can include jokes and funny videos, cartoon and any other form of entertainment so that people will encourage passing it to others.
Once your email contains some entertaining content rather than pure advertisement, they are more likely to forward it and share your email to their relatives and friends.
An example on how an email can be viral is when Disneyland uses viral email advertising to promote their theme park. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The tile of it was “Bird Flu has hit Disneyland”. Many people laugh and enjoy it so they pass and forward it for others to see.
I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland. It attracts the attention of millions of people since it is an “advertainment” rather than a plain advertisement.
Don’t forget that people are fun loving in nature. Remember in order for you to catch their attention, it must contain something that can make them laugh, in that manner you will be insure that your email will go to other inbox not on their email junks.
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This post was written by plrpro on September 13, 2009






