Running several PPC campaigns, and especially if you’re running them through your own business (and have lots of other stuff to do), it requires a lot of your time and energy to set up and maintain. If you’re not yet at the stage where you’re outsoucing your PPC campaigns to other people , maybe you should consider getting some PPC software in order to automate the process of setting up and maintaining your PPC campaigns.
A recently launched PPC software program is KeywordESP.
Why this program will help you!
This is a great new product that will save you huge amounts of time when setting up your PPC campaigns and landing pages to match as well as you will seee an increase your Quality Score, CTR and convertion rate.
Here’s what it does!
Keyword ESP is a product that you add to your PPC ads and your landing page (optional), so that whatever keyword your potential customer types into Google/Yahoo that keyword will show in your PPC ad automatically. Not only that, when the potential customer clicks on your PPC ad, the same keyword that was types in will now show on your landing page.
How this program works!
- Quality Score: Your Google (or other search engine) Quality Score will increase, so that you will have to pay less per click
- CTR: Your CTR will increase massively. Think about it, whichever of your keywords the prospect types in that keyword will appear on your PPC ad
- Also, you PPC ad will be BOLD as it matches what the prospect typed in. This will get attention to your PPC ad.
- Conversion: See a higher convertion rate on your landing page. Whichever keyword has been typed into the search engine will now automatically appear on your landing page. It’s like being inside the head of your potential customer (or at least that appears to be the case).
- Other: TIME! You will massive amount of save time. You will now only have to set a single PPC ad up in order to get great Quality Score and CTR.
This is what you should do now!
If this sounds like something that you can apply to your PPC campaign, you’ll be happy to hear that it’s really easy and fast to implement this software into your sales process.
There’s no computer skills needed, just good old copy and paste. It’s a set and forget type of product. You just need to add it once per PCC campaign.
I don’t have that many PPC campaings, but I must admit that I saw results within a few days and within no time I had saved in clicks what I paid for this product.
Here’s a PPC tip: When you just implement the software, leave you CPC where it is and then gradually reduce you CPC by 20% per day over the next few days till the software has kicked in, the search engine has caught on and your PPC ads has the ranking you want. It’s as easy as that.
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This post was written by plrpro on July 19, 2009
