Social media has been kicking some reputations to the curb, and the latest incident is the Dominos Pizza youtube video which inflamed the social media world.
Apparently two workers (who have since been fired and arrested) decided to video a bad prank this past week on Monday, and the wildfire spread without a fast enough check by the company spokespeople. Dominos has responded by creating a Twitter account two days after the incident, and put up a youtube video, but it was estimated by survey that in those two days their reputation went from positive to negative by the public. Check out the comments for the company video on youtube if you have time. And, there are already spin off videos on youtube discussing the event.
Other incidents of this type have occurred, and surely will occur again.
For those who are in business, it might be a big clue to realize that the social marketing world has changed a whole lot in the last few years. If you are not on top of your brand reputation and able to react immediately, you might want to heed the warning that this most recent event is giving: follow your brand reputation in social media marketing starting today.
There are some very simple and free methods to do this , which is great for those of you with small companies who cannot afford to hire a full time social media marketing maven.
1. google alerts. This free tool sends you an email alert anytime any phrase you specify is mentioned after being tracked by google. The problem with google is the time element for news to be digested then reported,though. Helpful none the less! To set this up, go to google alerts and try it out. I have used this to track reports of company mergers, my name, and all of my websites. When you tire of it, just cancel it. However, if you are checking for brand reputation, you may wish to keep it on at all times.
2.tweetbeep. Another free tool which sends you an email alert, but this time it is direct from twitter, live and ontime. Check it out.
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This post was written by plrpro on April 20, 2009
