If you are looking to start an online business, then you should know that using an auto-responder will play a huge role in your success. Properly configured, It will help you to better create relationships with potential customers in all ranges of the buying stage.
Auto-responders aren’t limited to just automating responses. They can be used as a contact manager. They can be used for scheduling and managing email blasts. Also, they take all the manual work out of building and storing multiple lists and email sequences.
Auto-responders come in 2 different types:
• Auto-responders that you pay for monthly
This is the type that you don’t have to your own server. It may also be a little easier for a newbie to use. You will have a monthly fee to pay while using this one.
The subscription based auto-responder has its drawbacks too. The number of contacts you acquire may be restricted. With the monthly service, you might be on the same IP address as other subscribers. Certain email providers may block the IP address that your service provider uses, causing your emails not to be delivered. Lastly, you may end up paying more in the long run for this type of service than just buying your own server based auto-responder.
• Auto responders that you buy once and host on your own server
The benefits of this type of auto-responder outweigh the drawbacks. To start with, you will not be limited to the amount of contacts you have with this one. Plus, by getting a dedicated IP address, you will insure that your emails will reach your contacts because you will lower the risk of getting blocked by the email providers because of spam. And, you will have absolute control of your lists with this type, unlike the subscription based.
More options exist with this type including the option to set how many emails blast out per minute. This may not be a big deal to you, but email providers will flag and potentially block IP addresses who try to send out too many emails at a time.
You will be able to save time, energy, and money if you know how to choose the right auto-responder. Choose carefully and start enjoying the massive rewards one can get from this powerful tool.
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This post was written by plrpro on September 8, 2009
