Whilst the recession is, at last, showing signs of recovering; driving new business and retaining customers continues to be a battle. Subsequently, marketers are working overtime with a host of strategies. Key amongst these, Twitter is winning a lot of new business.
If, by chance, you aren’t familiar with Twitter, you can easily locate a quick Twitter introduction online.
That is not to say that other platforms do not have a place; of course they do. Twitter would not be anywhere near as much fun if we were all forced to use it; human nature, (rip MJJ), if nothing else.
Whilst other platforms offer more apps, this is their downfall. With Twitter; you can do practically everything from your home page, and they stick to the basics.
What to send a general message? Well then you just type and send. What to send a message to someone in particular, but the world to see? Well then you just type @ before the user name, type away and send. Not rocket science.
Because of this, (and the sheer novelty value perhaps), most people build up a network of followers in decent numbers, quickly. If you have your own website or blog, you can also attract very relevant followers by posting a follow me button on it.
Because of this ease of attraction, it is unlikely that many businesses would argue against its use. Whilst many businesses may benefit from membership more than others; that is not a reason for not being twitted up and getting your musings out there.
It is a great tool particularly for alerting your followers to breaking news, sudden changes in circumstances and even special deals. People like to feel wanted, and being on Twitter is showing your customers you care in many respects.
It would not be too risky of me to suggest other networking sites will come online, and is therefore not too risky to suggest Twitter will be superceded. Twitter will recede in popularity and use; but not for a good time yet. Twitter is here to stay for a while; growing stronger all the time.
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This post was written by plrpro on October 13, 2009
