One of the more widely understood ways of pinning down the search engines attention is quality content - and let’s say for example you’re a high level internet guru SEO professional, and you can drive all the traffic you want onto your website - then the next issue is seriously considering how you’re going to keep everyone coming back for more! One-of-a-kind, informative, top quality articles are an absolute necessity.
If you’re writing content for blogs, websites, or any other published materials, there are some tips to follow to give your articles the impact necessary to attract readers and keep their attention right through to the last word.
Rather than simply selecting a topic and writing about it, pick an aspect of the topic, state an opinion and back it up with details on why you are taking a certain stance. There are a great many ways to motivate reader response to articles. In the past, most writers usually supplied their email at the close of the article. However, as no one reading the article can actually see anyone else’s comments, this is a passive response. A more active approach is to place a comments section at the bottom of your article where readers can give their opinions on what they’ve just read. On occasion, the comments at the bottom may draw attention away from the main article or deviate from the primary topic.
A much more effective way to get quality feedback is to link the article to an online survey. This type of reader response also helps the writer or publisher obtain measurable comments. By implementing an online survey, you can discern whether readers enjoyed the article, if they had the same viewpoint as what was said, if they disagreed entirely, or if they had any other extra information to share.
There are all sorts of sites out there that can help you with creating the online questionnaire and in supplying information on how to link a survey to an article. Valuable tools to track and measure the feedback received are also provided. Some online survey providers also offer the option of sharing real time survey results with readers and provide incentive ideas to encourage readers to participate in the questionnaire.
Linking an online survey to an article is an ideal means of communication that motivates intense discussion about a specific topic. It’s an inexpensive investment that has great benefits in enabling you to get the most measurable response from an article.
Adam Toren, Co-Founder of Young Entrepreneur, specializes in developing the profitability of struggling businesses with a specialised and ‘bottom line’ approach. Adam, along with his brother, have created, purchased and sold a variety of companies over the years. At the moment, they own and manage a highly successful publishing company and several dedicated online enterprises.
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Posted under Online Business, Promotion and Marketing
This post was written by Contributor on May 23, 2009
