A good email marketing campaign design results from several things. Keeping it simple is the first and foremost, but if it contains a flashy headline and opening with no real content, you are unlikely to get the results you desire.Readers tend to be turned off by ‘gimmicky’ emails, so you should avoid that by using the elements of design presented below.
Start with a simple newsletter. The Nielson Norman Group reports that the average email newsletter reader spends an average of fifty seconds in review.Unfortunately, a regular email messgae will only hold the average readers attention for 4-5 seconds at best. So, a newsletter is a better choice because it will likely hold your readers attention for ten times as long. We come now to a bit more about the best principles of design for the newsletter or email.
The most import thing is to prepare an email marketing design that will not only capture the readers attention immediately, but will also pull in the reader for a much longer time. Most consumers only read a small fraction of the emails they get, and most of the ones that are actually opened are only scanned for content. Different people react to different advertising stimula, so you need to be sure to design your copy in a way that targets the kind of audience you are trying to appeal to.
Because most emails are never opened, it is critical that your subject line stand out from the rest to ever have a chance. Most email marketers personalize the subject line, as well as the actual body copy.Present you subject line in a way that cleary suggests something new and unique as a way of solving a key need or issue. Alternative, the subject line may challenge a commonly held belief or notion that your email marketing list target audience may hold. Take a few days to list the subject lines that have compelled you to actually read an incoming email, then analyze them to understand why they worked with you.
Another of the key elements in your email design may involve the use of colors and graphics in ways that that quickly call the attention of your readers to key benefit statements and calls for action. At the same time, be sure that the colors do not impact the flow of the narrative in a negative by integrating them smoothly, and that any graphics employed have a clear purpose other than to simply be pretty or attractive.Graphics and colors must be used only in a way that they clearly add to or enhance the message being presented.
Furthermore, because we know that when an email is actually opened, you only have four seconds or so to really get the readers attention, you have to present the critical elements or challenges of your message appear quickly and clearly. Furthermore, they must be presented in a way that not only grabs attention, but also compels the reader to continue on to get even better information.
Finally, your email marketing message must convey a clear and compelling call for action from the reader. Be very specific about what you want them to do and provide them all the information and contact information they will need to get the action accomplished quickly. For further information on how to successfully employ email marketing, visit Network Online Reviews for a variety of articles and reviews of email marketing products.
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This post was written by plrpro on September 6, 2009
