The world of SEO is constantly changing and as this new year starts there is plenty of evidence that this will persist. As the saying goes “constant change is here to stay”. Whether you are in charge of Search Engine Optimisation for your own business or are running an website optimization Company yourself, you must stay ahead of these changes to make sure you get the best Search Engine Placement possible. The problem is that most business owners do not realise just how much the search engine arena does change, and persuading them that further measures are needed for a successful Online Marketing campaign can be difficult. For instance a recently proposed change coming in the new year from the search engine goliath Google is speed ranking. If this proceeds you will need to bear in mind the time your site takes to load, so not good for all those decorative animated effects your web designer has been planning tointroduce to your site.
Last year Google made considerable changes to personalised searching, meaning that not all search results will be the same for everyone. So if you do a lot of searching for books and mostly click on amazon.com then Google will place amazon.com higher in your search results the next time you search for books, whereas another searcher who chooses play.com will see that site rise higher in their results. So far this has not meant too much to the Search Engine Optimisation community as the best optimisation methods will still give you the best results, but it is still something that needs to be understood, even if it’s just to explain to a client why an exact position in any given search cannot be guaranteed. It’s a feature that has been there for a long time now if you have a Google account are logged in and have web history enabled, but now it is available to everybody, as a announcement from Google says “This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser”. You can tell when a search has been customised in this way by checking for the View Customizations link in the top right of the search page.
The current economic conditions will also have a role to play in the minds of many company owners. Some may be trying to get the best Search Engine Placement they can for as little expenditure as possible, and assuring them that further measures are needed to stay on top of be difficult. Perhaps the best tool in your armoury in the coming year will be web metrics. The importance of metrics has been increasing in the past few years and 2010 will see this trend carry on, Amanda Watlington founder of Search for Profit said in a recent interview that a good website optimization Company needs to communicate new metrics to their clients more clearly. ObviouslyIts obvious to do this we need to get a better appreciation of Web metrics ourselves, and how changes to the search environment will affect metrics. The key thing is to constantly review your processes, and make sure that any old processes that no longer work are abandoned. So in conclusion some of the changes to look out for are; Site Speed, Universal Search, Real-Time Search, Personalised Search and Local Search. These will be the main changes to affect Online Marketing and Search Engine Placement in 2010.
Mail this post
Posted under Online Business, Promotion and Marketing
This post was written by Contributor on January 11, 2010
